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Squirrel are NZ’s fastest growing independent mortgage brokers and advisers. They don’t just offer clients the best mortgage brokerage service, but also give genuinely sound advice and guidance throughout the entire process – whether their clients are buying a first home or reviewing an exisiting mortgage. This ad was appearing in the central Auckland Localist magazine and we wanted to communicate the benefit of using a broker to first home buyers. The home-buying process is overwhelming and fraught with people and agents and “advisers” who are all pushing an agenda. When no-one is truly on your side, it’s hard to sort out the good advice from the sales pitch. In fact, it can very quickly start to feel like the only people who are really looking out for your best interests are your parents – and what do they really know about property post-WWII? We wanted to let people know there was someone out there who had no vested interest in giving you bad advice. Someone who was truly on your side.